New Patients in the Northeast, Part 2 – Spinal Screenings

What chiropractor doesn’t get all warm and tingly inside at the very thought of going out and doing a spinal screening? No, you say? Well, in my coaching with AMC Family Members, I have this conversation quite a lot.

Before we get started, you need to understand that effective spinal screenings are just one of over 100 new patient acquisition tools and procedures that AMC has available.

When someone joins AMC, they do not have to take a blood oath to do spinal screenings or they are banned from the tribe. No, we coaches always encourage and guide in proven directions, but the final decision is yours.
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Getting New Patients In the Northeast … Part 1

Contrary to what you may have been told in chiropractic college, hanging out your shingle is not all it takes to get new patients and start your practice. All of you who have been in practice for longer than a month, know that new patients are the life blood of your practice. Until everyone knows and understands what it is that you do and about the many benefits of chiropractic care, not all of your acute patients will still be in your practice as maintenance patients this time next year.

We need a steady supply of good new patients to maintain and grow our practices. The things is, that practicing up here in the NE (Pennsylvania, Delaware, New Jersey, New York, Massachusetts, Rhode Island, Connecticut, Maine, Vermont & New Hampshire) is a different game that requires a different game plan, compared to practicing in the south, the central US or the west.

I know of what I speak, because as NorthEast Director of AMC, I have not only observed what works up here, but in the last nine years, I have personally coached over 200 practices, from Florida to Hawaii, and from Wisconsin to Texas. At last count, I believe I have had AMC Family members as coaching clients from all but 1 or 2 states.
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