Does your unmotivated staff drive you nuts? Do you go through staff like a hot knife in butter? Even though the average longevity of a Chiropractic CA is only 2 years, there is a lot you can do to make those 2 years count. And, if you do a better job with your next staff in terms of hiring and motivating, they may just stay a lot longer. That might be worth learning about – don’t you think?
Well, for many years, I did not really understand this whole motivation business until my association with AMC helped clear it up the whole picture.
As part of our ongoing coach’s training – the best in the industry – in my opinion, we were introduced to a lady named Tamara Lowe who wrote a best- selling book called “GET MOTIVATED”.
In the book, she goes into great detail explaining all the different motivational types as it relates to individuals. The detail is incredible yet easy to understand. Best of all, you can get an accurate “snapshot” of what motivates you or anyone else by taking a simple 5 minute test by answering 21 questions.
I was amazed at how accurately it pegged me. I am a strong Producer and highly Internally motivated by bigger than myself causes (Chiropractic as a good example). However, I am an out of control Variable which means I am a great starter and a poor finisher. Sad but true. That’s was the bad news. The good news is now that I have realized this from a somewhat objective source, it makes it easier for me to change that aspect of what Tamara calls my “Motivational DNA”.
What does all this have to do with you motivating your staff? In my experience working with this in offices I coach all over the country – it can be huge! If you hired an Internal CA and can’t figure out why your cash staff bonus system puts her to sleep…you need to know why. This CA wants to change the world for the better (hopefully if she has attended your lay lecture for new patients, that would include Chiropractic).
She will respond much better to being reminded often just how much she is improving people’s health and literally changing their lives by being part of your Chiropractic team.
On the other hand, if your CA’s MDNA (Motivational DNA) is External, just “SHOW HER THE MONEY”! It’s not that changing lives isn’t important to her too. It’s just that tangibles like cash and prizes are more important to her.
This is just a tip of the iceberg. I have used these insights to improve my marriage even after 45 pretty good years so far.
Let’s say you give your potential CA this MDNA test BEFORE you consider hiring her. Can you see how it might make the decision easier when you have the selection process down to the 2-3 best candidates?
I wish I had known about this “technology” when I first started in practice.
The only problem with that idea is that Tamara Lowe had not even been born then.